The launch of Windows 10 was a major step forward and required a redesigned online presence and CRM program to align with the significant advancements introduced by the new operating system.
The main business goal was to create a responsive, localized platform capable of meeting the rapid turnaround times and tight schedules demanded by the release-year marketing cycle.
Strategy and Planning
Project Management
Creative + Design Direction
IA/UX Design
3.5 UX/ UI Design
2 PMs
1 Account Manager
2 Front-end Developers
10 Months
Stakeholder AlignmentIntegrating business needs with practical processes across multiple teams involved several key steps:
Effective communication was essential for advancing deliverables among partners ➊ responsible for localization across 60 languages, template prototyping, usability testing, page development, and QA.
Daily remote client standup and weekly onsite client standup ensured a seamless workflow and high-quality outcomes at each stage.
Building a Repeatable ProcessI started the creative process with analyzing the client brief, identifying target audiences, and establishing objectives. Following this, the campaign was framed for web delivery, designs were proposed, prototypes were developed, and solutions were recommended. The final product was then designed, tested, coded, and released ➋➌.
On the production side, content was organized, and stacking rules were defined to support a responsive experience ➋. Validation with clients and users ensured alignment with objectives and enabled the efficient refinement of the creative approach.
Design, Code, Test, Deliver, RepeatThe constantly evolving homepage accommodated demands like Back-to-School and Holiday Device campaigns by leveraging Microsoft's MWF visual design system adapted for the Windows brand. ➍➎➏
The CRM program ➐ mirrored the web-based efforts, utilizing the same assets and localization processes. For each program promoted on the website, a corresponding email was simultaneously sent out.
TakeawaysThe design delivered across multiple campaigns and proved to be a well designed, executed and ran improvement.
Working diligently to set up an alignment and communication repeatable process at start, gave us the the framework needed to deliver tested, quality work, on time, every time throughout the duration of the launch year.
Improved design and rapid deployment cycle for promotions resulted in significantly increased engagement and site traffic.
Launch month site stats:
Total Site Visits: 332M
Repeat Visits: 25M
CRM Sends: 160M
Launch month was the highest traffic day recorded on the site.*
* Stats provided by Pointmarc
Devices site sales stats:
Post launch month revenue up 370% compared to the same period pre-launch month.*
* Stats provided by Pointmarc
Successful implementation of the production cycle resulted in multiple repeat engagements for the launch year.
