At the time of my joining Axon in 2021, UX across devices and applications was handled as a series of disconnected implementations, resulting in a disjointed customer experience.
Consistent user feedback calling out functional inconsistencies highlighted the need for coherent, unified user experiences across devices and platforms.
Design + Research Strategy and Planning
Design / Creative Direction
Cross-team Feature Planning
Team Lead / Mentoring and Management
4 UX Designers
1 UX Researcher
18 PM
56 Engineers
3 Years for multiple projects and implementations.
Defining the ApproachIn order to design unified user experiences across Axon's devices and applications, I started with developing a principled methodology. This was necessary to drive the research, production, and measurement phases, guiding the process of crafting optimal 1st responder user experiences.
Establishing Experience Design Principles and MetricsAfter extensive product audits, user interviews, ride-alongs, and discussions with product leads, I synthesized the findings into themes ➊ which served to guide the experience design principles and articulate customer promises. Additionally, a principled approach would help in developing a metrics-driven validation methodology.
The experience design principles ➋ I established focused us on:
The Measurement ProcessIn addition to improving and refining the design methodology, I implemented a measurement process ➌ to evaluate the quality of released user experiences across Axon's products. I established 3 touchpoints for assessment, feedback, and identifying improvements through testing, surveys, and in-person interviews.
This enabled data-driven optimizations to enhance customer experiences based on insights from monitoring released products.
I applied this measurement process to the Axon Fleet in-car camera system companion app, which we transitioned from the laptop Windows platform to mobile, iOS and Android phone and tablet form-factors, for our national and international markets.
After months of research ➍, design ➎, prototyping ➏ and development, accompanied by progressive internal and external user testing, a coded version was ready for beta testing and user acceptance evaluation ➐.
When we were ready to move to Beta and release, we set out to apply the measurement steps with the following results:
TakeawaysThe feature evaluation process results gave the team confidence in the product release and demonstrated measurable user experience improvements throughout the beta phase.
This approach currently ensures well-designed and consistently evaluated features and products, incorporating user input at every stage, improving customer experience and planning along the way.
Unified approach across product and features, covering the Axon Device and Application ecosystem.
Quantified experience measurements and metrics used in planning and reporting.
3% NPS increase for Fleet 3, 5% increase for AB4 (BodyWorn camera)