Axon Connected
Devices

Product Design Strategy, Metrics and Execution

Principled, Measured Experiences

When I joined Axon in 2021, the product ecosystem had grown organically across devices and applications. Each implementation worked in isolation, but together they lacked a unified and seamless user experience.

Consistent customer feedback called out these functional inconsistencies, highlighting the urgent need for a cohesive experience across the platform. A key aspect of my work focused on building a principled design framework, measurable processes, and team alignment to deliver connected, reliable, and scalable experiences.

Strategy Definition

Defining the ApproachI began by developing a principle-driven design methodology. This approach became the foundation for research, production, and measurement, guiding how we crafted connected experiences for first responders.

➊ Experience themes across devices

Establishing Experience Design Principles and MetricsThrough product audits, user interviews, ride-alongs, and stakeholder discussions, I synthesized insights into core themes (➊). These informed experience design principles and customer promises, which also became the foundation for experience measurement.

Experience Design Principles (➋):

  • Reliability — The product and features are consistently usable.
  • Clarity — Functions and features are intuitive, requiring minimal onboarding.
  • Flexibility — Products adapt to context and workflow.
  • Connectivity — Experiences are seamless within the Axon ecosystem.
➋ Experience design principles

The Measurement ProcessTo ensure design quality and track progress, I introduced a measurement framework (➌) with structured checkpoints for feedback and validation.

This allowed us to make data-driven design decisions and continuously optimize the customer experience.

  • Pre-Beta Benchmark — Internal usability score + task completion analysis (with SMEs).
  • During Beta — Weekly surveys and customer calls to surface pain points (with Beta partners).
  • Post-Release Benchmark — External usability score + task completion analysis (with customers).
➌ Experience benchmarking and measurement

Process Application

I first applied this framework to the Axon Fleet in-car camera system companion app, transitioning it from a Windows laptop tool to mobile-first experiences across iOS and Android phones and tablets for global markets.

After months of research (➍), design (➎), prototyping (➏), and development, supported by ongoing testing, the app reached beta readiness (➐).

Once ready, we set out to apply the measurement steps with the following results:

  • Pre-Beta Benchmark ➑: C+ / good SUS score, with 43 issues identified and categorized by feature, customer promise, frequency of use, effort, product, and cross-platform priority.
  • Beta ➒: Weekly surveys and customer calls tracked experience pain points, helping us prioritize fixes and improvements.
  • Post-Release Benchmark ➓ : A+ SUS score with only 8 issues remaining — demonstrating significant improvement and confirming customer satisfaction.
➍ Fleet in-car video system research
➎ Workflows designed for iOS, Android, mobile, tablet and Apple Car-Play
➏ Workflows prototyped for testing
➐ Customer benchmarking tests
➑ 1st, internal SME benchmark result — C+ range, 40+ issues identified.
➒ Weekly experience surveys and customer calls
➓ 2nd, customer benchmark result — A+ range, 8 issues identified.

TakeawaysThe structured, principled process gave the team confidence in release readiness while proving measurable improvements through each phase.

This approach, embedded in Axon’s product development, ensures well-designed and consistently evaluated features and products, incorporating user input at every stage and improving customer experience and planning along the way.

Outcomes

Unified Experience Design

Features are well-designed and systematically evaluated.

Quantified Measurements

User feedback is incorporated at every stage.

Increased Customer Satisfaction

3% NPS increase for Fleet 3, 5% increase for AB4 (BodyWorn camera)